Vice President, Marketing
Petra Canales is a Silicon Valley-grown, B2B tech, data-driven revenue marketing leader. A proven, award-winning, marketing shapeshifter and advisor for the past 20+ years, she has focused on building out and scaling modern marketing organizations, transforming GTM strategies, and re-engineering processes to eliminate barriers to pipeline leading to major market disruptions, hyper-growth, and turnarounds to help multinational companies achieve their next phase of growth. Petra’s areas of expertise are revenue marketing, digital marketing, paid media, search engine marketing, demand generation, multi-touch marketing, branding, messaging, change management, account-based marketing, business development and marketing operations. She has built and managed global marketing teams ranging in size from 2-60 members. A dedicated and collaborative leader with a people-first approach, Petra leads from behind and wholeheartedly supports and inspires her team to do great work and continuously improve.